Fresh Meat Sellers to Local Market.
There is a quagmire that residents of Karachi find themselves in when it comes to buying top quality, healthy and hygienic meat that can be traced back to respectable origins. In some ways sadly, the choice is simple. The contest is really between bad meat and worse meat, the quality being a direct function of how long the meat jostled around, marinating on the back of a truck, imbuing not only the sights and sounds of rural Pakistan, but also the urban air pregnant with lead, mercury and other highly undesirable elements. Our meat buying practices are paradoxical to our lifestyles as most of us are forced to buy substandard meat at the local roadside butcher, or perhaps at a higher end grocery store in more civilized surroundings. Either way, the origin of the meat remains entirely questionable.
This is where we come in. Owning and operating one of the largest abattoirs in Pakistan, we recognized that the practice of exporting good quality meat was a travesty, and realized the need to change this practice to give Karachi a taste of good quality meat from free range animals on our own farms. This was the obvious way of giving back to our city.
At Al Shaheer, the finest free range animals are selected and then raised on our company farms, strictly on organic food to ensure the greatest quality of meat that only experts can guarantee. Something as simple as this instantly makes the meat juicier and tender. We keep these and several other factors in mind while preparing our meat products to suit your lifestyle and taste preferences.
‘Meat One’ is a tailor made chain of stores dedicated to meat; a concept which is not alien to most of Karachi, but one currently based on fantasy. Allow us to make this fantasy a reality. From nurturing to slaughtering, chilling, transporting and retailing, our products have to undergo stringent quality checks each step of the way. Halal, healthy and fresh, this meat is now being made available at various locations through specially designed Meat One outlets.
Meat One is a concept meat shop, all about celebrating carnivorous yearnings. No more flailing arms like a banshee in an attempt to ward off the flies,. Meat lovers will no longer have to worry about the dubious origins of their steak. Buying meat will no longer be the dreaded chore that is readily delegated to the errand boy, but will rather become an enjoyable weekly ritual.