Digital Marketing Executive
Zarnab International (Pvt) Ltd., Pakistan

Job Details

• Plan, execute, and manage all Facebook, Instagram, Tik Tok ads, and Google Ads campaigns.
• Collaborate with other internal teams to develop and monitor strategic marketing initiatives.
• Plan, execute, and manage all advertising campaigns across different platforms.
• Work with the design team and content team to create better creative.
• Stay up to date with industry trends, competitive landscape, and emerging technologies to identify opportunities and make recommendations.
• Designs, builds, and maintains our social media presence across various platforms.
• Evolve and expand our existing paid ads program through continuous testing.
• Optimizing and scaling campaigns’ overall advertising platform.
• Providing reports for Account Managers, which includes ad spend, CPA, and ROAS data as well as creative direction for clients.

Minimum Bachelor's degree

• Solid understanding of Facebook Marketing, Instagram, TikTok, and Google Ads.
• Solid knowledge of application analytics tools like Google Analytics.
• Hands-on experience with online marketing tools and practices.
• Strong analytical and project management skills.
• Skills: Strategy Making, Strategic Planning, Social Media Marketing, Google Ads, Facebook Ads, Google Analytics.
• Certifications in digital marketing (e.g., Google Ads, Meta Ads, etc.) are a plus.

Job Rewards and Benefits