Job Description
Develop and execute a strategy to gain, attain and maintain website Traffic and Ranking of the particular project and manage, monitor and engage in search engine marketing and communities.
Own online communities, blogs, message boards, email discussion groups to generate exposure, brand building and sales.
Perform competitive analysis and make strategic recommendation to leadership team on emerging trends and opportunities to drive innovation and retain competitive advantage.
Identify opportunities and develop plans/proposals for implementing media advertisement to generate maximum ROI.
Responsible for the Online Reputation Management.
Team Handling:
Ability to lead and motivate a small team.
Highly motivated and 'can-do' attitude.
Ability to manage all the activities, work, attitude and behavior of the team members.
To do monthly Team review and ratings based upon his/her performance
Job Specification
Responsibilities:
To deliver SEO Projects for International clients.
To lead a team of managers & executives to develop and execute online marketing projects for end client & partners.
To keep up pace with latest updates in SEO algorithms and internet marketing industry trends to in order to keep the team updated about the latest practices.
To coordinate with the Design & Development teams to get On-Page Implementation sorted.
To involve with Content Writers to communicate requirements and get the content written according to project requirements.
To Assist Sales team with pre-sales analysis & quotations.
To manage a team of 10-12 Junior & Senior SEO Executives and guide/groom the team as and when required.
To plan resource allocation and manage daily/weekly reports of the seniors.
Skills & Experience:
-In depth experience of handling SEO projects and managing a team size of 10-12.
Knowledge & experience of handling PPC Projects would be a plus but not a mandatory requirement.
Experience of dealing with International Clients.
Knowledge & experience of Web Analytics & Conversion Rate Optimization.
Experience of working with popular Keyword Research and other SEO Tools.
Basic Knowledge of HTML/CSS and popular CMS Systems for Website Administration.
Strong analytical ability is a must for this position.
Good written & verbal communication skills.
A candidate with technical/programming background and ability to code would be preferred but this is not a mandatory requirement.