SEO Specialist / Digital Marketing Specialist
Basalt Dynamics, Pakistan

We are seeking a talented and experienced SEO and Digital Marketing Specialist to join our marketing team. The ideal candidate will be responsible for improving our and our client's online visibility, driving website traffic, and optimizing our digital marketing efforts to achieve business goals.

Key Responsibilities:

SEO Strategy: Develop and implement comprehensive SEO strategies to improve organic search rankings, drive high-quality traffic, and increase conversion rates.
Keyword Research: Conduct in-depth keyword research to identify target keywords and phrases for on-page and off-page optimization.
On-Page Optimization: Optimize website content, meta tags, and on-page elements to improve search engine rankings and user experience.
Off-Page Optimization: Build and manage backlinks through ethical and effective strategies to improve domain authority and increase online presence.
Content Marketing: Create and manage content marketing strategies to produce high-quality, relevant, and engaging content for blogs, social media, and other digital channels.
Social Media Marketing: Plan and execute social media campaigns to increase brand awareness, engagement, and lead generation.
Paid Advertising: Manage and optimize PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, and social media advertising to achieve ROI targets.
Analytics and Reporting: Monitor and analyze website and campaign performance using tools such as Google Analytics, Google Search Console, and marketing automation software. Provide regular reports on KPIs and make data-driven recommendations.
Technical SEO: Identify and resolve technical SEO issues that may impact website performance and ranking.
Competitor Analysis: Keep abreast of industry trends and analyze competitor strategies to ensure our digital marketing efforts remain competitive.
Email Marketing: Develop and manage email marketing campaigns to nurture leads and engage with customers.

Content Marketing

Search Engine Optimization (SEO)

Social Media Marketing

Pay Per Click

off-page seo

Google Search Console

Backlinks

Keyword Researching

Ads Serving

Job Rewards and Benefits