Senior Video Specialist
IRONGEAR Fitness, Pakistan

Job Overview:

The Senior Video Specialist is a key role within our organization's marketing team, responsible for creating and managing video content that drives engagement, conveys our brand message, and supports our marketing strategies. This position requires a high level of creativity, technical proficiency, and a deep understanding of video production to produce compelling and visually stunning video content that resonates with our target audience.

Required Qualifications:

• Bachelor's degree in Film Production, Digital Media, Communication, or a related field. Relevant certifications in video production and editing are a plus.
• A minimum of 3-5 years of experience in video production, with a strong portfolio demonstrating proficiency in video creation and editing.
• Proficiency in operating professional video cameras, lighting equipment, and audio equipment. Strong knowledge of video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Exceptional scriptwriting skills, with the ability to craft engaging and effective video scripts.
• A deep understanding of visual storytelling techniques and the ability to create captivating narratives through video content.
• Knowledge of video content strategy and how it integrates into broader marketing strategies.
• Proficiency in using video analytics tools to track and analyze video performance.
• Strong project management skills, including the ability to manage multiple video projects simultaneously.
• Innovative thinking and the ability to generate fresh, visually engaging video concepts.
• Flexibility to adapt to changing video production trends, technology, and audience preferences.

Compensation and Benefits:

• Competitive base salary and yearly bonus.
• Company-sponsored trainings, workshops, education, and development programs.
• Collaborative yet fun-loving atmosphere: space that fosters employee wellbeing.
• Pick & Drop

Essential Job Responsibilities:

• Video Strategy: Develop and execute a comprehensive video content strategy that aligns with our marketing objectives, brand identity, and target audience. Collaborate with the marketing team to ensure video content supports overall marketing goals.
• Video Production: Plan, shoot, and edit a variety of video content, including promotional videos, product demonstrations, interviews, webinars, and more. Manage the entire video production process, from concept to post-production.
• Scriptwriting: Craft engaging video scripts that effectively communicate our brand message and engage viewers. Collaborate with the marketing and creative teams to ensure alignment with marketing campaigns.
• Visual Storytelling: Use visual storytelling techniques to create compelling narratives and evoke emotional responses through video content.
• Technical Expertise: Utilize professional video and audio equipment, lighting setups, and post-production software to produce high-quality video content. Ensure the technical aspects of video production meet industry standards.
• Animation and Motion Graphics: Create or oversee the creation of animations and motion graphics to enhance video content and explain complex concepts.
• Video Editing: Edit and enhance video content, ensuring it meets quality and branding standards. Incorporate visual effects, music, and sound design as needed.
• Distribution and Promotion: Develop strategies for video content distribution and promotion through various channels, including social media, YouTube, and email marketing.
• Engagement Monitoring: Monitor video engagement metrics, such as views, likes, shares, comments, and click-through rates. Analyze performance data to assess the effectiveness of video content and make data-driven improvements.
• Equipment Management: Maintain and upgrade video production equipment and stay informed about the latest video technology trends and advancements.
• Team Collaboration: Collaborate with cross-functional teams, including marketing, design, and content creators, to ensure video content aligns with overall marketing strategies.
• Conversion Rate Optimization (CRO): Collaborate with the UX and SEO teams to improve user experience and conversion rates for video-driven traffic.
• Brand Consistency: Ensure that all video content aligns with the organization's brand guidelines and maintains a consistent brand identity.

Job Rewards and Benefits