Professional Competencies
- Passion for SEO and internet marketing
- Outstanding ability to think creatively, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications
- 1 – 2 years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
- Proficiency in MS Excel, PowerPoint, and Word
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Experience working with CMS and building/administering content in CMS environments
- Desired: Knowledge of HTML/CSS and website administrations
- BS/BA degree preferred
- A portfolio that shows steady search rank increases for other businesses
- A deep understanding of how the search engines rank websites
- Experience with content writing, building backlinks, and optimizing webpages
- Familiarity with the WordPress platform and proper formatting practices
- Understanding of how local search works and best practices
- Great overall research and analytics skills
Supplementary skills: PHP, UX, IA, CRO, SEM, Content Strategy, Social Media