SEO Officer

SEO Officer
TMR Consulting (Pvt.) Ltd., Pakistan

Experience
1 Year
Salary
15,000 - 25,000 PKR
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
Bachelors
Total Vacancies
2 Jobs
Posted on
Feb 6, 2017
Last Date
Feb 15, 2017
Location(s)

Job Description

  • Experience with Google and Bing’s services, including Analytics and Webmaster Tools
  • Experience with Google’s Keyword Tool
  • A functional understanding of HTML and CSS
  • The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
  • Proven success in link building and viral strategies
  • The ability to deploy an effective local and long-tail search strategy
  • A deep understanding of mobile strategy and how it relates to SEO
  • A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
  • Experience in building inbound organic search traffic and improving SERPs
  • A background in creating reports showing web analytics data and site evaluations
  • An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
  • Familiarity with the best tools in the trade
  • Analyze competitor websites for organic traffic insights
  • Determine the best keywords to focus on throughout campaign
  • Perform on-page and back-end optimizations for better rankings
  • Provide regular updates throughout the process
  • write original content for webpages - tailored for the target audience;
  • run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising;
  • make technical recommendations to developers;
  • constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement;
  • engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites;
  • employ user experience (UX) and conversion rate optimization methods to turn visitors into more active users and to help improve website performance;
  • community building - to drive targeted and loyal traffic to a website;
  • use social media to distribute content and encourage more external sites to link to your content - giving you more authority;
  • develop and integrate content marketing strategies;
  • monitor the algorithms set by the search engines to keep up to date with changes
  • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
  • create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Monitor and evaluate search results and search performance across the major search channels
  • Work closely with the other team members to meet client goals

Job Specification

Professional Competencies

  • Passion for SEO and internet marketing
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

  • 1 – 2 years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
  • Experience working with CMS and building/administering content in CMS environments
  • Desired: Knowledge of HTML/CSS and website administrations
  • BS/BA degree preferred
  • A portfolio that shows steady search rank increases for other businesses
  • A deep understanding of how the search engines rank websites
  • Experience with content writing, building backlinks, and optimizing webpages
  • Familiarity with the WordPress platform and proper formatting practices
  • Understanding of how local search works and best practices
  • Great overall research and analytics skills

Supplementary skills: PHP, UX, IA, CRO, SEM, Content Strategy, Social Media

Job Rewards and Benefits

Health Insurance
Leaves
Life Insurance
Medical

TMR Consulting (Pvt.) Ltd.

Information Technology and Services - Islamabad, Pakistan
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