Writers can produce a wide variety of content for the Web, from articles and reviews to scripts. They may have to work odd hours to meet the demands of clients. These writers also can have the added pressure of constantly searching for additional writing assignments.
Web content writers are expected to create work that is optimized for the Web. Common Web content writing practices include:
Succinct, fact-filled content
An engaging, active tone
Writing broken up by subheadings
Use of bulleted lists
Embedded links throughout the text