Persuading clients to buy advertising space or time
Finding out who controls the advertising budget in target organisations and contacting them
Explaining the benefits of your medium, using statistics on readership or viewing figures
Offering a price and negotiating around it
Closing the deal and recording the details
Communication skills
A good telephone manner
Persuasive ability
Confidence and an outgoing personality
The ability to build relationships with customers
Diplomacy and patience
The ability to work under pressure and meet targets
Be good with numbers