Leads and manages marketing department staff by providing tasks, objectives, strategies, and projects
Assists in interviewing, hiring, orientation, and training of new marketing department staff
Manages the marketing department budget and uses financial strategy to advise all marketing plans
Oversees the production of all marketing materials, including printed documents, media advertising spots, website content, and social media accounts
Regularly interacts with marketing managers to receive information and updates about marketing staff progress and results
Evaluates marketing reports and sales data compiled by marketing staff members
Presents regular updates and information to other department heads and executives
Works with executives to incorporate marketing needs into overall company planning and strategy
Monitors competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services
Organises and attends company-wide and marketing events
Assists in securing access to major media channels and important sponsorships
Travels to meet clients and attend conferences, trade shows, industry events, and seminars
Adheres to and implements company policies and procedures
Advanced Degree in Marketing, Business, or a Related Field, Extensive Marketing Experience, Computer Proficiency, Creativity, Innovation, Adaptability, Interpersonal Communication, Client Relationships, Writing, Public Speaking, People Management, Leadership, Organisation, Planning, Multi-Tasking, Budgeting, Research, Analysis