We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing as well as on social media platforms such as LinkedIn and facebook in order to maximize ROI.
KEY RESPONSIBILITIES
- Measure the effectiveness of SEO strategies on Google Analytics, Google Search Console and other tools
- Provide recommendations to drive SEO in content creation and help write original SEO content on blogs and websites
- Preparing detailed strategy reports.
- Help define content strategy and link growth programs
- Develop comprehensive keyword research documentation and strategic keyword evaluations
- Create search-optimized, compelling metadata content and website content
- Monitor and analyze site performance using a range of SEO and site analytics tools, provide reports in both Excel and Powerpoint
- Conduct technical SEO audits and provide recommended solutions, working with development teams to advise on implementation
- Stay up to date on current SEO industry trends and technologies
- Carry out keyword research to support new client pitches and existing client SEM campaigns
- Conduct on-site and off-site SEO competitor analysis
- Help to execute on-site and off-site SEO strategies (including link building)
- Complete weekly and monthly performance reports using programs such as Google Analytics
- Help to contribute to the company blog and other external communications
- Keep up to date with the latest SEM technology, SEO updates and industry changes
- Implement link building campaigns in coordination with SEO goals
- Work closely with the other team members to meet client goals
REQUIREMENTS
- Proven SEO experience
- Strong knowledge of ON-PAGE and Off-Page SEO Factors
- Strong skills of driving targeted traffic and making sales conversions
- Must be able to find targeted source of traffic
- Should be quick and maintain highest level of accuracy in work
- Must have sound technical knowledge about latest trends in SEO
- Must be able to identify technical SEO issues within sites
- Should have command over Google Analytics and Webmaster Tools
- Excellent Keyword research, analyses and competitor research skills
- Should know the latest back linking techniques
- Should have the knowledge of keyword optimized content
- Must have excellent reporting skills both written and verbal
- Must be aware of Google algorithms and penalties
- Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus
- Content Writing Skill is a big plus