PPC Specialist
The TEK Services, Pakistan

At TheTekServices, our people are our most important resource and we always welcome highly skilled people. We’re looking for a talented PPC (Pay Per Click) Specialist to plan and run PPC campaigns and track paid search budgets. The ideal candidate will have prior experience in the specified role:

Objectives of this Role:

• We are looking for a PPC (Pay Per Click) Manager Launch and optimize various PPC campaigns
• Run and optimize different PPC (Pay per click) campaigns and monitor paid search budgets.
• Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
• Handle, review, and perform daily account responsibilities associated with Google Analytics, Google AdWords, Facebook, Instagram and other search platforms
• Implement Lead Generation campaign and provide creative copy suggestions
• Plan budget and monitor bids to increase better ROI
• Monitoring budgets and overseeing search platform accounts
• Track KPIs to evaluate performance and pinpoint issues
• Tracking KPIs and producing useful reports for management
• Creating and planning a variety of PPC campaigns both (static and dynamic) across a range of digital channels
• Overseeing existing campaigns and making recommendations on how to optimize them
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to management analyzing trends, goals, opportunities, and other key performance indicators
• Stay up to date with PPC (Pay per click) and SEO (Search Engine Optimization) trend
• Participate in forming effective paid search strategies
• Be involved in keyword selection and audience targeting

Find ways to reduce the risk of click fraud

Salary: 30k-100k depending on experience

Type: Fulltime

• BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
• Passion for Search and internet marketing
• Outstanding ability to think creatively, and identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Great knowledge of SEO and advanced digital marketing skills
• Familiar with all Social media sites and platforms
• Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational, project management and time management skills
• 1-2 years of proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in data analysis and reporting
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel)
• In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Job Rewards and Benefits