Digital Marketing Expert
Efroze Chamical Industries (Pvt.) Ltd, Pakistan

1-Expert in internet marketing for generating B2B leads to business software.
2- High level of market understanding and requires a diverse skill set across multiple areas. Up-to-date with the latest trends and best practices in online marketing and measurement.
3-Effectively develop and lead the company's marketing team
4-Support the management of the email process and workflow including planning, ideating, building, and testing emails, including obtaining timely approvals on content from Leadership, acquiring/creating assets, and writing/proofing copy.
5-Work closely with the marketing automation platform and internal team members to build emails/campaigns using Active Campaign.
6-Work with the broader Marketing team to enhance email segmentation and develop email campaigns with a focus on a more personalized one-to-one customer relationship.
Develop and execute test plans for key email components such as subject lines, timing, creative, segmentation, frequency, etc.

Specific marketing channel expertise

The ability to think objectively

The ability to execute and analyze drip marketing campaigns

Job Rewards and Benefits