Roles and Responsibilities
Perform Keyword Research, online research and competitor analysis to determine the right keywords that drive targeted traffic
Do a detailed Site Analysis for on page and off page factors of websites
Conduct On-site and off-site SEO for increasing the web traffic.
Participate in the market research industry related group discussions, online forums, and targeting audience effectively.
Creating high quality backlinks on international websites using ethical SEO techniques
Optimize existing content. Review the content, Special focus on checking for keyword density, keyword prominence and proximity
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
Well versed with social media marketing, PPC tools and platforms
On-page Knowledge. Knowledge of Alt tags, Title tag, Anchor text, Meta Description, Meta Keywords, Keyword Research, Image Optimization, Content Optimization, Sitemap (HTML & XML), HTML Validation as per w3.org standards. etc.
Desired Candidate Profile
Proven experience of 3+ years in On page and Off page search optimization
In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, Ahrefs, Moz, Backlinko)
Knowledge of ranking factors and search engine algorithms
Up to date with the latest trends and best practices in SEO and SEM
Key Skills
Off-page Optimization
On-page Optimization
paid social media
PPC
Google Analytics
Social Media Marketing
Link Building
SEO Strategy
SEM Keyword Planner
Search Engine Optimization
Content Strategy
Google Search Console
MOZ Pro