PPC Expert
ESOLS, Pakistan

PPC EXPERTS / GOOGLE ADWORDS EXPERTS

We are looking for a #PPC (Pay Per Click) Expert to run PPC campaigns and monitor paid search budgets.

Responsibilities:

• Build, plan and execute pay-per-click advertising campaigns
• Create creative ad copies and captions according to the current trends and nature of the client business
• Client communication and account management
• Setting Up and Management of clients campaign
• Presenting performance and consultation with clients on Zoom or over the phone
• Forecast potential delivery and ROI for existing clients
• Reporting (weekly/monthly/quarterly)
• Collect data, generate reports and carry out leading performance data
• Produce insightful client reports that provide feedback on client's accounts with recommendations that consider KPIs
• Integrate analytics with client existing website
• Define and implement Goal tracking
• Monitor and analyze effectiveness of marketing content
• Respond to briefs and emails in a timely manner
• Test and optimize campaigns to achieve KPI's and targets
• Understand and analyze trends in results data to maximize return on investment
• Analyze campaign performance and provide recommendations for improving traffic and ROI
• Perform client, market and competitor research and analysis
• Budget pacing, audience analysis and optimization
• Search query analysis and ad group expansion
• Building and optimizing Search and Shopping campaigns
• Undertaking keyword research
• Keeping up to date with industry trends
• Challenge and interrogate briefs set by clients to ensure the highest standard is created
• Keep on top of industry advances and appropriate tools to enhance paid search channels
• Help develop opportunities and new business pitches where appropriate

Send us the portfolio links, experience letter, and CV

Note: We are looking for someone to work full time with our company as a regular staff on daily basis. It's an office-based job not for working from home.

Requirements:

• Proven experience as a PPC Expert or Digital Marketing Specialist
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, Web Trends, etc.)
• Understanding HTML and XML is a plus
• Excellent communication skills
• AdWords certification is a plus

Job Rewards and Benefits