For our development hub in Lahore, we are looking for a digital marketing expert to join our team. As a Digital Marketing Expert, you will lead our marketing efforts using digital tools.
Responsibilities:
- Research advertising trends, competitor’s pricing and products.
- Conduct market research to inform campaigns.
- Brainstorm and develop creative growth strategies for projects including company’s websites and social media.
- Measure and report performance of all digital marketing campaigns and assess goals (ROI and KPIs).
- Plan, implement and measure experiments and conversion tests.
- Collaborate with agencies and other vendor partners.
- Evaluate end-to-end customer experience across multiple channels and customer touch-points.
- Identify critical conversion points and drop off points and optimise user funnels.
- Create and execute lead generation programs.
- Monitor project status and budget.
- Evaluate emerging technologies.
- Identify trends and insights and optimize spend based on the insights.