A digital marketing specialist with 3 years of experience in lead generation, Google Ads, and social media marketing (specifically Facebook and Instagram) is responsible for creating and executing a media strategy to increase brand awareness and drive traffic to a company's website. They should have a strong understanding of how to use digital marketing channels to effectively reach and engage target audiences.
Some specific responsibilities might include:
Developing and implementing digital marketing campaigns, including email, social media, and paid advertising (e.g. Google Ads)
Managing and growing the company's social media presence, including creating and scheduling posts, engaging with followers, and running paid social media campaigns.
Analyzing and reporting on the effectiveness of campaigns and making recommendations for improvement
Managing and optimizing Google Ads campaigns to increase lead generation and conversion rates
Collaborating with the marketing team to create and distribute engaging content that aligns with the brand's messaging and goals
Monitoring and analyzing market trends to identify opportunities for growth
Working with the sales team to identify and target potential leads
Utilizing customer data to create targeted marketing campaigns and segment audiences
Digital Marketing Manager responsibilities include:
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement.
Min 3 years Experience
SEO , SMM, SEM
Lead Generation Expert
Manage Social Media Accounts
Measure and Report Performance
Grip on marketing strategies