Responsibilities:
- Work to rank websites as assigned by the company to drive more traffic.
- The person must be aware of all Google algorithms (panda, penguin, hummingbird, etc).
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Optimize landing pages for search engine marketing.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Perform ongoing keyword discovery, expansion, and optimization.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Strong knowledge of ON-PAGE and Off-Page SEO Factors.
- Manage Company Google AdWords accounts. (Mange PPC- Pay Per Click Account) and monitor Google Analytics account.
- Establish backlinks, remove bad links.
- Working experience with SEO Tools, Keyword Research & Analysis, Link Building, PPC, Directory & Article Submissions, and Page-Level Optimization Techniques.
- Ability to create Overall SEO reports and metrics as well as analyze sales and traffic for clients.
- A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO Experience in building inbound organic search traffic and improving SERPs A background in creating reports showing web analytics data and site evaluations.
- Perform all other marketing activities and help other team members with their activities.
Must be willing to relocate to Swat, KPK.
Suvastutech will provide accomodation.