1) Customer insight: marketing is expensive, mistakes costly. Avoid mistakes with insight into customer segments, needs, decision makers, and more. House all your customer intelligence in a robust database or marketing automation software that can be updated easily and used for downstream marketing. Continually survey, research and gather customer information to guide marketing decisions.
2) Shift advertising to Internet: advertising is often the largest line item in a marketing budget. Reallocate a portion of this budget to an improved website with search engine optimization (SEO), blogging and social media. Most purchase decisions begin or end with a search engine. Unless your website is ranked the top few search result positions, all the advertising in the world won’t help. And yes, you need a mobile-friendly website.
3) Replace print with electronic: no print is not dead, but it is a cost hog and can be scaled back. Actively provide PDF versions of catalogs and brochures and reduce print runs. Replace expensive direct mail (print AND ever-rising postage costs) with relatively inexpensive email campaigns.
4) Leverage publicity: PR or publicity placements are free by definition, with awareness building that rivals advertising! Make PR integral to your marketing. PR includes article writing and placement, media relations, public speaking and related. Distribute news to email editor lists, free (internet) PR directories, and even paid PR wire services like PRweb and Business Wire.
5) Repurpose content: Content is king, but it doesn’t have to cost a kings ransom! Use the same content in different formats. Develop once, use ten times! How? Blog an abstract of a whitepaper with a registration page for download, announce the whitepaper with a PR release, social post, create a corresponding video, introduce to customers and prospects via email, create a website landing page, develop a survey about the topic, create an infographic, host a webcast
6) Use of daylight – We can optimize the usage of natural light by opening up the interior layout to permit daylight into all offices. If feasible, we can turn off lights near windows.
7) Reduce the travel costs- Avoid traveling at company expenses unless it is really necessary. Small businesses barely have any travel budget so this can get really be costly affair. Ideally you should ask clients to pay for your travel if you are traveling to meet them as well as to pay for hotel costs. Most of the time, they will be fine with it, those who says No, ask them to pay 50% at least.
8) Use technology to avoid travel- Many companies like Cisco offers virtualization products and platform like webex which you can use for remote meetings and conferencing to save money and time.
9) Be innovative with office leaves- Be innovative and you can ask your employees to work for four days a week when they don’t have enough work or can give them optional leaves or something similar
10) Use two-sided printing - While printing, use double-sided printing, even if your printer don’t support it, flip the paper and you can take printout on both sides
11) Go to green Technology- Energy-efficient technology will save us money over the life period of our computers, phone systems and other technical tools. There are a lot tax benefits to green technology, as well
12) Do the business online. We have no necessity to do all of our sales calls require to be in person. There are Internet-based technologies like Web conferencing and tools like Microsoft Office Live Meeting which allow us to make online presentations to the clients.
13) Share printers in the company-. If we buy and preserve multiple printers at our office, we can save money by installing up a network that permits employees to share the printers
14) Control the unnecessary establishment expenses. The monthly establishment expenses should be controlled and brought to the bearer minimum.