SJS International

SJS International is a leading retailer, importer, wholesaler, distributor, and manufacturer in the cosmetics and beauty industry, widely recognized for its exceptional product and brand range. With a strong foothold in Pakistan and UAE markets, we also have our own four distinguished brands: Rivaj, RIOS Retail, Amrij Cosmetics, and Belleza.

SJS aspires to become the market leader for quality products in beauty, fashion & personal care categories in Pakistan and beyond.

To be a trend setter and market leader by 2026 by offering branded, superior quality everyday use beauty, fashion, and personal care products while ensuring utmost customer experience and profitable growth for all our key stakeholders

Established in 1988, SJS International is a leading retailer, importer, wholesaler, distributor, and manufacturer in the cosmetics and beauty industry, widely recognized for its exceptional product and brand range. With a strong foothold in Pakistan and UAE markets, we also have our own four distinguished brands: Rivaj, RIOS Retail, Amrij, and Belleza.

Our Vision

SJS aspires to become the market leader for quality products in beauty, fashion & personal care categories in Pakistan and beyond.

Our Mission

To be a trend setter and market leader by 2026 by offering branded, superior quality everyday use beauty, fashion, and personal care products while ensuring utmost customer experience and profitable growth for all our key stakeholders