Smartchoice, Karachi, Pakistan

About Smartchoice Pakistan

• Pakistan has one of the lowest penetration of insurance in the region, with less than 10 Million population of 220 Million having any kind of insurance coverage. Vast majority of population considers insurance as investment product rather protection from financial loss. This has been primarily due to large number of customers opting for life insurance as compared to other risk based protection products like health insurance, home insurance and etc.

  All procedures, such as claims, are the same as in traditional insurance organizations. The distinction lies within the nature of the agreement, not within the processes.

  We aim to solve following problems

  Empower consumers to buy insurance with confidence and clarity

  Increase penetration of insurance via partnerships, collaboration and diversified sales channel

  Make customer experience convenient pre and post insurance purchase

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