It’s what we’ve tried to do for all these years, and it still motivates us today. It used to be that the stuff we made was video games or custom software or interface. Of course, the list is a lot longer today. Now it’s about creating the right thing, the unexpected thing, the thing that will grab attention, turn on a little light in a person’s head and change behavior. To appeal to an individual, we try to see the world through his or her eyes and look beyond budget size or thinking. Doing so leads us to solutions that treat people with respect, that gives them credit for a sense of humor and perspective. We believe that doing good, effective work can be fun. That’s why we have an open, collaborative way of working with our clients and with each other. It helps when you work with people who care about more than just a project. People who come from a variety of backgrounds and bring a diverse set of perspectives. That’s why we hire people from so many non traditional places.