We are into retail business of fashion garments. The largest fashion brand in Pakistan dedicated to bring you the joy of fashion.
MISSION, VISION & VALUES
The world is changing. The advent of free flow of information resulting from internet and satellite has resulted in sweeping changes in fashion trends throughout the globe. Distances lost their importance, time a precious commodity. To continue to thrive as a business, as a leader, as a trend-setter over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. Getting ready for TOMORROW TODAY is the key. That's our mission, our vision. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our customers, employees and partners.
OUR MISSION Our Roadmap starts with our mission, which is enduring. It declares our purpose as company and serves as the standard against which we weigh our actions and decisions.
To refresh the world
To inspire moments of optimism and happiness
To create value and make a difference.
OUR VISION Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
People : Be a great place to work where people are inspired to be the best they can be.
Portfolio : Bring to the world a portfolio of quality apparel brands that anticipate and satisfy people's desires and needs.
Partners : Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Productivity : Be a highly effective, lean and fast-moving organization.