Innovative has consistently carried forward the banner of happiness for eight years, so that the brand name has now become synonymous with quality in biscuit and confectionery manufacturing. With an emphasis on excellence in every area, we select the finest ingredients, ensure hygienic conditions at every manufacturing stage and strive to deliver our promises to the consumer. Quality and purity is set not only on our production floor but in our every promise, principle and way of doing business. We have a strict policy of ensuring that no artificial flavours and no artificial colours are added in any of our products. For all these reasons, we enjoy the full trust and confidence of our consumers. The company was formed in 2004 and today has expanded its operations massively. The Innovative brand is now a strong consumers franchise, growing the fastest of any brand nationwide, and spanning an extensive distribution network of 250 distributors and dealers in Pakistan. Our highly committed and professional management team injects vigor and excellence in every function of the business through strong experience in Marketing, Sales, Production, R&D, HR, and Quality Control. At Innovative, we also proudly uphold our corporate social responsibilities with a firm commitment to protection of the environment and through productive contributions to society. Our passion for innovation has resulted in the finest brands now under its umbrella. Our range of brands includes Biscuits, Wafers and Chocolates.