Afiniti, Islamabad, Pakistan

Industry: Information Technology and Services
Business Entity: Private Limited Company (Pvt. Ltd.)
Location: Islamabad, Islamabad capital territory, Pakistan
Established In: Feb 2007
No. of Employees: 1000
  • About Afiniti

    TRG ( The Resource Group) is a leading IT Company with its offices in UAE, UK, Philippines Senegal and US. In Pakistan we are operating in Islamabad, Karachi & Lahore.

    AFINITI's artificial intelligence technology enables call centers in leading enterprises to increase revenue, reduce costs, & enhance customer satisfaction.

    Founded in 2007, AFINITI is the only contact center technology that optimizes call outcomes by pairing agents with callers based on personality. Businesses using Afiniti technology benefit from higher quality interactions between customers and agents, providing a more customer-oriented experience generating profitable results.

    AFINITI uses big data pattern recognition technology to analyze agents’ and callers’ demographic and psychographic data. Then in real-time AFINITI determines the optimal customer and agent pairings that will enhance call outcome. Afiniti is complementary to and does not modify any existing or future call strategy, like skills-based routing. Afiniti typically takes 60 to 90 days to deploy, interfacing with existing telephony infrastructure to ensure the proper pairings succeed according to our clients’ objectives.

    Whatever your optimization objective Afiniti can help. Whether increasing sales conversion, optimizing collections, reducing handle time, improving customer retention and satisfaction, or enhancing tech support, Afiniti delivers precisely measurable results. Afiniti patented benchmarking process alternates Afiniti ON and OFF every 15 minutes with over 2000 cycles per month. As a result, the difference in performance when Afiniti is ON is precisely measurable, month after month, and is unaffected by any other ambient changes such as agent base, market competitiveness, or the economy. The ultimate benefit of Afiniti is measured in our clients’ improved business results.

    Afiniti offers both pay-for-performance and per-seat pricing models. In either case, Afiniti requires no up-front capital investment. We take care of setup and deployment; you see the results.

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