Alfalah Business Group as grown from a small shop to a successful business group.Alfalah founded in 1971. In the last 47 years, through its entrepreneurial and innovative spirit, Alfalah transformed itself from an insolvent collectively-owned branches on the brink of bankruptcy into the No. 1 global home appliances brand. Alfalah has been the best global home appliance brand six years in a row. On the 2012 Pakistan 50 Most Innovative Companies list released by the Boston Consulting Group, Alfalah is the only Pakistan's company in the top 10 consumer product retailer.retailer. Alfalah is known for disruptive innovation in its product solutions and management model.
As an open platform company, Alfalah provides leading home appliance solutions to its users. Alfalah uses disruptive innovation to create smart appliances for its users with the aim of becoming the leader and trend setter in the home appliances industry. Alfalah seven R&D centers around the Pakistan have forged strategic partnerships with first-class suppliers, research institutions, and prestigious universities to create an innovative ecosystem .In terms of management, Alfalah uses its innovative win-win model that aligns employee goals with user needs to inject vitality and creativity in the organization, allowing employees to create value for users and themselves. Every node in this network is driven by users instead of leaders. Opening to external resources enables Alfalah to meet the changing needs of users. . Alfalah win-win model that aligns employee goals with user needs has been included in the case collections of business schools for teaching and research purposes.