EFU Life Insurance, Karachi, Pakistan

Industry: Insurance
Business Entity: Public Limited Company (Listed)
Location: Karachi, Sindh, Pakistan
Established In: Mar 1990
No. of Employees: 2000
  • About EFU Life Insurance

    In 1990, the Government of Pakistan reopened the life insurance business to the private sector organizations and EFU Life Assurance Ltd started operations in November 1992 as the first private sector life insurance company. In early 1993, EFU Life commenced writing group life insurance business and by March 1994, the company began writing its individual life business.
    • Largest private sector life insurance company
    • Strongest Financial base in the private sector
    • Highest paid up capital of Rs. 1 Billion
    • Diversified Portfolio offering Best Value Products
    • Best performing investment funds
    • Well trained sales force to provide solutions that match your needs
    • State of the art customer service
    • Prompt claim settlement
    • Providing coverage to more than 1 million lives
    • First life insurance company in Pakistan to be awarded the ISO 9001:2008 certification
    • Insurer Financial Strength rating of AA, Outlook: Stable, by JCR-VIS, an affiliate of Japan Credit Rating agency
    The Company has a growing branch network of over 200 branches throughout the country. For Bancassurance, the Company has a relationship with over 13 major banks and offers simple to sophisticated life insurance products. For Group Benefits, EFU Life has a marketing team which focuses on providing life insurance coverage to corporate entities and bank clients.EFU Life’s products are designed to meet the varying needs of EFU Life’s clients and offer the best in financial services.EFU Life is the pioneer in introducing the following products and features in Pakistan
    • Unit-linked products
    • Critical Illness Products
    • Education Planning Product
    • Inflation Protection Benefit
    • Pension Plans
    • Islamic Fund Products
  • Vision, Mission and Values

    Our Vision is to make EFU Life one of the most respected and successful financial services organization in the world. Our strategy to achieve our vision is: build our core capabilities, serve our clients beyond their expectations, adhere to our core values and be a good corporate citizen.

    We shall together build EFU Life into a dynamic and financially sound institution by:
    • Working together as a team
    • Continually improving our client service
    • Creating an empowered and self-fulfilling culture
    • Developing innovative products
    • Adopting leading technology


    Our Business principles for achieving exceptional success are a belief that our corporate conduct should based on uncompromising integrity, ethics and honesty.

    We believe that people want to excel and that extraordinary result can be achieved, if given the right support and work climate.

    Our clients are the reasons for being in business. We shall deliver to them the highest quality of flawless service to win and keep their loyalty.

    We nurture and develop our people to be good human beings, work together as a team to achieve our organizational objectives and obligations, while at the same time fulfill their aspirations.

    Embed a high performance culture that points the organization towards the common good and creates an intense passion for achievement at all levels.

    Social Responsibility
    Our social responsibility is to contribute to the development of the civilized and prosperous and respected Pakistan in which all the people live in harmony. To fulfill our obligations, we shall act responsibly to make a difference by contributing to these activities that have the greatest visible impact on the betterment of the society with emphasis on education and health.
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