MUSE, Lahore, Pakistan

Industry: Apparel & Fashion
Business Entity: Private Limited Company (Pvt. Ltd.)
Location: Lahore, Punjab, Pakistan
Established In: Feb 2010
No. of Employees: 20
  • About MUSE

    MUSE is a contemporary women's wear fashion line. Our passion is creating beautiful and luxurious pieces. We use some of the finest fabrics and combine them with sleek, modern designing, and a hand embroidering tradition that goes back centuries.

    The MUSE woman is cosmopolitan, confident, and loves fashion. Our aesthetic is feminine and glamorous. The idea is to make women look and feel beautiful in directional but wearable fashion.

    The idea for MUSE was born in Paris, watching how fashionable Parisian women were, and how each one had her own style. The sophistication and chic of the Parisian women, combined with the beauty of the city became a heady mixture, and we instantly fell in love.

    We wondered how the style, romance, and magic of Paris could be transported back home, and quickly realized that moving Paris, or convincing the Parisians to move, was quite impossible. What was possible, however, was creating clothes that were as sophisticated, chic, and luxurious.

    Our aim was to create a new aesthetic, using the most luxurious fabrics, and the most skilled craftsmen to produce a contemporary mixture of fashion, luxury, and art, worked and reworked over weeks and weeks till we felt like we had fallen in love all over again.
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