Haier Pakistan, Lahore, Pakistan

About Haier Pakistan Pakistan

• Haier is the world's largest home appliance manufacturer for everyday convenience and comfort to suit any room.
  
  Haier: A Global Brand
  Haier’s strategy is to continue providing innovative and quality products and services that bring value to its consumers around the world in times of global economic difficulties contributed to this success. Haier’s main competitors’ market shares in major home appliances, refrigeration appliances and home laundry appliances have generally declined, while Haier’s market share increased in all categories.
  
  Euro monitor International; the world's leading independent provider of business intelligence on industries, countries and consumers, has ranked Haier No.1 in Global Major Appliances Brands ranking by brand shares and has announced Haier Group as leading business intelligence firm in the world.
  
  Euro monitor International’s rankings also place Haier’s refrigeration appliances and Haier’s home laundry appliances first by global brand name.
  Haier strives to provide products and services that always meet its customers’ needs. The rankings show that customers around the world appreciate our efforts, and increasingly chose Haier over other brands. The Haier brand is on the path of becoming a true global brand, recognized for its innovation, quality and value. said Ms. Zhang Tieyan, Director of Haier Global Branding Operation and Haier spokesperson.
  
  Haier Production Facility in Pakistan
  Anticipating the vast potential of Pakistani market, Haier has set up a state-of-the-art industrial park at Raiwind Road Lahore. The production plant spreads over a vast area of 63 acres with a covered area of 0.6 million square feet including a workers’ colony. This production facility has the capacity to produce over 1 million pieces of household appliances per annum. Since production began in June 2002, the Pakistan’s domestic market has increased rapidly.
  
  Haier Pakistan: A Symbol of Operational Excellence
  Haier Pakistan is a strong evidence of Pak-China relationship. The joint venture between Ruba General Trading Company and Haier group of China brought Haier into Pakistan eight year ago.
  
  Haier Pakistan is operating in the Pakistani market with a commitment to help its consumers reap the benefits of modern lifestyle and unmatched nationwide customer support. Haier’s vision is to improve the standards of life throughout Pakistan by offering high quality products with innovative features aimed directly to make its users’ life easier, enjoyable and yet affordable. Haier believes that the essence of globalization is localization. For Haier, this means a Three-in-One operational framework: complete localization of design, manufacture, and marketing. Haier aims to use local financing and employees to become a part of the local community while creating a global brand.
  

• Values & Technology

  Scale
  Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world. The product range comprises of over 15,100 models in 96 categories.
  
  Innovation
  Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials.
  
  Technology
  Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

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