Established in Japan in 2013, MINISO, actively explores the international market and has opened over 2600 stores in less than four years, with business turnover standing at USD 750 million in 2015 and nearly USD 1.5 billion in 2016. In 2017,the sales volume of MINISO reached USD 1.8billion. At present, MINISO has reached strategic cooperation agreements with more than 70 countries and regions including the United States, Canada, Russia, Singapore, the United Arab Emirates, Korea, Malaysia, Hong Kong (China) and Macau (China), with an average monthly growth rate of 80 - 100 stores.
Miniso is a Japanese fashion brand which offers a low-cost retailer and variety store chain of more than 2000 stores in 40 countries worldwide. It specializes in household & consumer goods incl cosmetics, stationery, toys, apparel & fashion accessories.
MINISO, a Japanese fast fashion designer brand, was jointly founded by Japanese designer Miyake Junya and Chinese entrepreneur Ye Guofu in Tokyo, Japan. Miyake Junya is also the chief designer of MINISO. MINISO advocates fashionable and relaxed lifestyle and directs a superior products consumption pattern.
MINISO pursues a “simple, natural and quality” life philosophy and a brand proposition of “simplicity and going back to the essence”. It launches new products every seven days and the low-price but high quality products are popular among customers. MINISO positions itself as the fast fashion chain stores, whose core values gain popularity among consumers and lead the market to a new trend of “superior products consumption”. MINISO Co., Ltd. has been operated since 2013. It established in China in September of the same year, expanding across China since then.
MINISO always optimizes its product structure and pays close attention to product management. It persists in selecting fine materials from all over the world. Over 80% of its design is originated from Japan, Korea, Singapore, Malaysia, China and other countries. While insisting on selling high quality and creative products, MINISO also attaches great importance to customers' shopping experience and provides thoughtful service to them. Most MINISO stores locate in the large shopping centers in downtown areas, with a purpose of building a brand which stays close to people’s lives and possesses high fashion. MINISO endeavors to deliver excellent shopping experience to customers all the time.