RD, Ruba Digital, Lahore, Pakistan

Industry: Retail
Business Entity: Private Limited Company (Pvt. Ltd.)
Location: Lahore, Punjab, Pakistan
Established In: Jan 2013
No. of Employees: 1200
  • About RD, Ruba Digital

    Ruba Digital is the sister concern company of JW SEZ Group. We are the Largest Retail chain of electronics and other durable goods. Our plan is to expand our retail network across Pakistan and give benefit to our customers in terms of quality products, best services and relaxation in payment thorough offering hire purchase system. (RD) is coming up with a new idea of selling installment plans online. RD Primary idea is to keep our valued customers on a long-term basis by providing a high level of services along with an economical installment plan offered for a term of 3, 6, 9, 12 or 18 months. Our Installment Plan is verified and approved by Islamic Shariah board to create an interest-free (RIBA free) relationship between the customer and Ruba Digital.

    We are the Largest and Fastest Growing electronic multi-brand retail chain network in Pakistan. we are offering a wide range of finest consumer electronics with the option ''Buy now and pay later''. We offer these services under the Islamic facility framework and riba free facility.

    12 Billion Revenue

    +1200 Employees

    +185 Stores

    +20 Brands

  • Vision and Mission

    Our Vision

    ''To be recognized as a leading professional & comprehensive sales driven company, focused primarily in suburb areas, cities & towns across Pakistan''

    Our core objective is to provide retail, trading & HP services for our brand partners

    Our Mission

    1- Our mission is to cater to customers from all walks of life and provide them with the best possible services at the best price.
    2- To make the products affordable for everyone; abide by the Islamic financing framework and offer Riba free financing.
    3- Through integrity, reliability, proactive approach & transparency; we wish to establish ourselves as the market leaders.
    4- To achieve operational excellence in supply chain management thus making us competitive in the market.
    5- To facilitate customers from all walks of life by offering financing based on the Islamic framework.
    6- To constantly strive to raise the standards of customer services by providing them solutions as per their requirements.
    7- To become a corporate citizen by having a strong focus on our responsibility towards society and the environment.

  • Our Values

    Integrity & Trust

    Shariah-compliance, integrity, professionalism, innovation, service, excellence and social responsibility.

    Team Building

    Committed, motivated and professionally trained employees who are empathetic to their customers’ needs.

    Conflict Management

    A professional, well-established and determined business that endeavors to be an extremely loyal and dependable business partner and is committed to offering comprehensive value-based Shariah-compliant installment solution.

    Customer Focus

    Our relationships are long-term. We recognize and value our customers’ needs above all and strive to ensure their fulfillment.

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