ArpuPlus provides mobile entertainment services direct to its consumer under the brand name Mobizone, these services comprise of informative and multimedia services. Everything from the latest ring tones, logos, graphics and picture messages to song dedications, chatting, as well as gaming keeping users truly engaged. SMS Competitions: In 2010, ArpuPlus started its first branded SMS based competitions (Mega Promos) under Mobizone name. Competitions are designed to engage all mobile subscribers in Egypt through entertaining trivia questions. In 2010 the theme of the competition was Back to School, questions were worded as though they were from a school exam, but they were not related to any school curriculum.