Routes Communication, Karachi, Pakistan

About Routes Communication Pakistan

• Who We Are?

  How do we interpret our Routes with unexplored destinations?

  We explored our Routes with diversified aspects that we live in a land like no other – a land of freedom, a land with full of adventure, a land of talented youth, a land of exceptional opportunities, moreover a land of rickshaw gang;), we don’t restrict ourselves to any particular niche for best advertising and marketing destinations.

  Because we’re advertiser, we go above and beyond everyday to explore innovative and cost effective marketing solutions that help our client improve brand visibility, differentiation, relevance and most importantly sales, we’re passionate about our client’s success, we only succeed when they do.

  Founded in 2016, an independent creative agency that dreams up with a fresh lifestyle provide destinations for brands and clients who strive to be meaningfully better.

• What We Do?

  We analyze the inherent values and purpose of the brand destination, why do your audiences choose you? What separates you from others in your category? How are you known now and how do you want to be known? What’s needed for growth, support and the vision for the future?

  At the onset of every planning, Routes explore a wide range of advertising and marketing strategies for the proven path destinations.

  BRAND STRATEGY

  Examining the strengths and weaknesses of a brand, evaluating present brand portfolio and strategy, and conducting the brand assessments including trends in the market, customer strategy and rival brand strategy analysis.

  PR & CORPORATE COMMUNICATION

  Strategic PR and Corporate Communication are one of the keys to build brand reputation which use a variety of tactics in delivering the unique values to brands such as consumer segmentation, reputation research, executive media relation, community and organizational related surveys.

  PACKAGING & POS COLLATERALS

  When we design packaging for any new product, we always tries to create a functional assortment that helps our client build brand equity and brand recognition for the long term.

  DESIGN & INTERACTION

  We are artisan craftsmen for beautiful and interactive design destinations, we get to understand the needs of our clients, so that we can tailored their exact needs, and deliver high-value results that transform their businesses.

  INTEGRATED CAMPAIGN MANAGEMENT

  Our Integrated Management system develops an effective goals and ideas into a campaign that deliver results across various mediums including Print, Digital, TV and Radio, we ensure our each particular channel is based on target to promote brand visibility and build a way that highlights what is different, innovative, and authentic.

  MEDIA PLANNING & PLACEMENT

  We develop media plans and strategies that merge traditional and non-traditional avenues to reach the consumer, we identify the planning process and selecting media outlets – mainly newspapers, magazines, digital, TV and radio stations, and outdoor placement.

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