RUBA dIGITAL, Lahore, Pakistan

About RUBA dIGITAL Pakistan

• COMPANY OVERVIEW

  RD, previously Ruba Digital, is an Islamic Shariah based nationwide Retail Chain Network of 170+ outlets spanned across 130 cities that provides products on Easy Monthly Installments. Our Installment Services known as, Mustafed Islamic Facility, is founded on the Islamic principles of Riba Free business and commerce.

  HIRE PURCHASE - BUY NOW PAY LATER

  The most important aspect of RD’s HP business is its compliance with Islamic Shariah and Riba Free Facility. We are proudly the only
  electronics retailer in Pakistan that provides consumers, access to a host of brands and their products through Easy Monthly
  Installments while having our sales practices, operations and business foundations governed by Islamic principles.

  CASH RETAIL NETWORK

  With an established HP business in place, RD has extended its services towards cash retail and has diversified its vast branch network
  in offering everyday low prices on products in all its categories. In doing so, we have inaugurated a number of premium brand stores in
  Lahore & Multan with more in the pipeline.

• Mission, Vision and Values

  OUR MISSION

  To work with in the sharia principles of finance and business. To create a strong value addition chain and a dependable sales channel across Pakistan.

  To promote HSE* as an integral part of our business with a commitment to upgrading living standards in each household across Pakistan. To endeavor every day to serve our internal & external customer in a professional & courteous manner. To remain steadfast to our customers; quality of services & efficient supply chain. Signifying team integrity, team work &
  being a good citizen. To aspire towards greater heights through diligence, team work and win-win relationships with our customers, brand partners, employees and investors.

  OUR VALUES

  Integriy & Trust
  Team Building
  Conflict Management
  Customer Focus
  Creativity & Innovation

  OUR VISION

  Our vision is to make it easier for hardworking Pakistani’s to upgrade their lifestyles and enjoy the luxuries of life at an affordable cost.

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