EFU Hemaya Takaful, Karachi, Pakistan

About EFU Hemaya Takaful Pakistan

• In 1990, the Government of Pakistan reopened the life insurance business to the private sector organisations and EFU Life Assurance Ltd started operations in November 1992 as the first private sector life insurance company. In early 1993, EFU Life commenced its Group life insurance business and by March 1994, the company began writing its individual life business.

  Pioneers and industry leader in the Life Insurance Sector, EFU Life’s major developments during the years are;.

  Strongest Financial base in the private sector

  Highest paid up capital of Rs. 1 Billion

  One of the leading Asset Managers in Pakistan

  Diversified Portfolio offering Best Value Products

  Launched the First Window Family Takaful Operations under the brand name ‘Hemayah’

  Launched the First Mobile app – EFU Life PlanIT

  The largest salesforce in the private life insurance sector

  Introduced MPOS System to facilitate online payments

  State of the art customer service

  Prompt claim settlement

  First life insurance company in Pakistan to be awarded the ISO 9001:2015 certification

  “Insurer Financial Strength” rating of AA+, Outlook: Stable, by JCR-VIS, an affiliate of Japan Credit Rating agency

  EFU Life’s products are designed to meet the varying needs of EFU Life’s clients and offer the best in financial services.

  EFU Life is the pioneer in introducing the following products and features in Pakistan

  Unit-linked Products

  Critical Illness Products

  Education Planning Product

  Inflation Protection Benefit

  Pension Plans

• Vision, Mission and Values

  Vision

  Our Vision is to make EFU Life one of the most respected and successful financial services organization in the world. Our strategy to achieve our vision is: build our core capabilities, serve our clients beyond their expectations, adhere to our core values and be a good corporate citizen.

  Mission

  We shall together build EFU Life into a dynamic and financially sound institution by:

  Working together as a team

  Continually improving our client service

  Creating an empowered and self-fulfilling culture

  Developing innovative products

  Adopting leading technology

  Values

  Character: Our Business principles for achieving exceptional success are a belief that our corporate conduct should be based on uncompromising integrity, ethics and honesty.

  Pride: We believe that people want to excel and that extraordinary result can be achieved, if given the right support and work climate.

  Service: Our clients are the reasons for being in business. We shall deliver to them the highest quality of flawless service to win and keep their loyalty.

  Commitment: We nurture and develop our people to be good human beings, work together as a team to achieve our organizational objectives and obligations, while at the same time fulfill their aspirations.

  Culture: Embed a high performance culture that points the organization towards the common good and creates an intense passion for achievement at all levels.

  Social Responsibility: Our social responsibility is to contribute to the development of a civilized, prosperous and respected Pakistan in which all the people live in harmony. To fulfill our obligations, we shall act responsibly to make a difference by contributing to these activities that have the greatest visible impact on the betterment of the society with emphasis on education and health.

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