Founded in the garden city of Lahore in 1948, We Brothers has been growing very fast. Initially we were providing everything including laboratory glassware and chemicals to labs everywhere in Pakistan. The first big change took place in 1976 when our founder Mr. Nazar-ur-Rahman Rana handed over the management to the second generation of the Rana family. Mr. Zohair Rana was appointed Chief Executive of the firm and he continues to hold this position today.
We made a strategic decision to shift our focus to sell and supply only Analytical & Laboratory Instruments in 1979. By the year 1988, We Brothers was already considered as one of the top three instrument companies in Pakistan. During these formative years foundations were laid for very long lasting business collaborations with world class companies like Varian Inc., Leco Corporation, Thermo Electron Corporation (Thermo Orion Section, Bioscience Technology Division), Labconco Corporation, Foss Analytical AB and Foss Analytical A/S.
We Brothers has been converted into a private limited company effective July 01,2002. Our head office remains at Lahore but we have a very strong presence in Karachi and Islamabad. We employ 40 people on full time basis. This includes 12 sales engineers and 9 service engineers. We have built our business on our service reputation and this is why the ratio of service to sales is 9:12.
Most of our sales and service staff are qualified technical people and they have been trained by our various principals abroad.
We cater to the needs of laboratories in all segments of the market particularly pharmaceutical, petroleum, chemical, cement, fertilizer, sugar, food and the like. We are very proud of our long standing relationship with universities and research institute in Pakistan.
The future looks very good for the company as our business is growing by 30% every year.