He / She must be responsible for creating design solutions that have a high visual impact. The role involves listening to clients and understanding their needs before making design decisions. Their designs are required for a huge variety of products and activities, such as websites, advertising, books, magazines, posters, Product packaging, Exhibitions and Displays, Corporate Communications and Corporate Identity, e.g. giving organisations a visual 'brand'.
Interpreting the client's business needs and developing a concept to suit their purpose;
Thinking creatively to produce new ideas and concepts;
Demonstrating illustrative skills with rough sketches;