LNTechnologies is looking for an intelligent, motivated Associate PPC specialist for a full-time opportunity to assist our clients in meeting their Web presence objectives. The ideal candidate will have at least 6 month to 1 year of experience in Pay-Per Click Advertising (PPC), strong written and verbal skills, and familiarity with Google AdWords and Yahoo! Search Marketing (YSM). Knowledge of MSN Ad Center and AskJeeves PPC are a plus. The candidate should also be results driven, ambitious, organized, articulate and a self-starter. The PPC Specialist will be responsible for developing, implementing and launching PPC Campaigns for various clients in an array of industries. The candidate must have a strong understanding of searching in e-marketing in Google AdWords, Google Analytics, Yahoo, MSN and AOL. Experience with Excel and Power Point preferred.
Duties - Perform account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Manage large keyword lists.
- Provide creative copy suggestions and graphical ad templates.
- Manage Display network placement lists on AdWords and through other contextual advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Work closely with the other team members to meet client goals.