Job Description
SEO Lead Generation Specialist The primary focus of the SEO/SEM professional is to provide the strategy and technical expertise that is required to achieve a strong presence on the search engines, increase qualified search engine traffic and online sales or lead generation for clients.
- Work with clients, account executives, copywriters, designers and developers to generate content, optimize copy, site structure and landing pages for Search Engine Marketing
- Advocate and work with common social media platforms for both B2B and B2C clients
- Create online marketing plans
- Analyze web metrics and analytics
- Create reports and presentations for clients
Job Specification
Search Engine Guidelines: Maintain a current understanding of both good and bad search engine optimization tactics: keep abreast of white hat and black hat tactics so as not to run afoul of search engine guidelines.
Technology Skills: 2 years of web experience is required including knowledge of webmarketing and blogging platforms as well as MS Office. Must know the language of SEO, and be able to explain the concepts to clients in a manner that is meaningful to their business.
Communication Skills: The SEM/SEO Specialist interacts with many different parties and must therefore have excellent written and verbal communication skills.
SelfStarter: As the position entails many elements, it requires a true selfstarter who doesn’t require handholding, is able to assess a situation, develop a plan, get approval and run with it.
Analytical Thinker: It is imperative that SEO specialists possess critical thinking and analytical skills. They should be able to readily identify problems and formulate practical solutions to meet client objectives within their budgets.