Assistant Brand Manager Job in Pakistan
Z & J Hygienic Products (Pvt) Ltd. , Pakistan

5 Years
35,000 - 50,000 PKR
Job Type
Job Shift
Job Category
Requires Traveling
Career Level
MBA Marketing
Total Vacancies
1 Job
Posted on
May 14, 2014
Last Date
May 26, 2014

Job Description

· Assists in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities
· Assists in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy
- New Product/ Product Extension Planning, Development and Launch : Gather inputs from market research data, consumer insights for preparation new product brief
- Assist the Brand Manager in preparing the product brief
- Coordinate for Consumer Preference Testing (CPT) with MR/ PD team;
- Conduct field visits to validate the results of CPT
- Conceptualize and plan for merchandising initiatives (ideation of merchandise, cost, design etc) for the new product launch
- Brand Communication, Development and Execution : Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication
- Socio-economic class of target segment
- Packaging Development : Analyze the market research data on new packaging trends in the market (if, required)
Present the brief to Brand Manager and seek approval
- Evaluate the feasibility of co-promotion by tying up with external agencies
- Seek approval for co-promotion

Job Specification

Post Graduate in Marketing with 4 to 7 years of Experience in FMCG related industry
Technical Knowledge:
- Knowledge of brand management (product, price, promotion, placement);
- Knowledge of statutory compliance related to the category products (legal mandatory');
- Basic knowledge of category/ product specific manufacturing process and technology;
- Basic knowledge of research methodologies and tools;
- Basic understanding of consumer behavior and market trends

Z & J Hygienic Products (Pvt) Ltd.

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