Business Development Executive SEO SEM (SEM/SMM)

Business Development Executive SEO SEM (SEM/SMM) Job in Pakistan
The Success R&W Solution , Pakistan

2 Years
15,000 - 25,000 PKR
Job Type
Job Shift
Job Category
Requires Traveling
Career Level
Graduate Postgraduate
Total Vacancies
10 Jobs
Posted on
May 14, 2014
Last Date
Jun 6, 2014

Job Description

Key Functional Areas of Responsibility
  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
  • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Implement link building campaigns in coordination with client SEO goals
  • Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
  • Research and administer social media tools in support of clients’ social media strategy
  • Monitor and administer web analytic dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
  • Monitor and evaluate search results and search performance across the major search channels
  • Communication to team and management on project development, timelines, and results
  • Work closely with the other team members to meet client goals
  • Perform on page and off page SEO optimization
  • Perform Director submissions and back links creations for improving SEO rating
  • Provide White hat SEO Techniques to ensure website high rating on major search engines
  • Conduct keyword research and selection for pay per click campaigns and SEO projects.
  • Analyze websites and document changes required for SEO.
  • Monitor, on an on going basis, clients’ SEO results and manage projects to ensure continued high rankings.
  • Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
  • Monitor campaign results, analyze key metrics, and optimize click through and conversion rates.
  • Optimize landing pages for search engine quality score.
  • Serve as liaison with paid search engine contacts.
  • Web development experience is a plus.
  • Excellent communication skills with high focus on writing English.

Job Specification

Professional Competencies
  • Passion for SEO and internet marketing
  • Outstanding ability to think creatively, and identify and resolve problems
  • Attention to detail and the ability to effectively multi task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications
  • 1 2 years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
  • Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc.)
  • Experience working with CMS and building/administering content in CMS environments
  • Desired: Knowledge of HTML/CSS and website administrations Knowledge of JavaScript, and other programming languages
  • BS/BA degree preferred
  • 4 year college degree or equivalent work experience
  • 4+ years’ experience specializing in natural/organic search engine optimization
  • 4+ years’ experience with Social Media Marketing
  • Experience working in an agency environment
  • Experience as an in house SEO analyst/strategist
  • Google Analytics certified
Knowledge/Technical Skills
  • MUST have a STRONG SEO background (not entry level position)
  • Experience in keyword research and strategy
  • Strong knowledge of the search engine ranking criteria of the leading algorithms
  • Experience with leading search engine ranking, traffic, and analysis software
  • Strong mathematical, data analysis, and writing skill

The Success R&W Solution

Information Technology and Services - Karachi, Pakistan
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