Business Development Executive SEO SEM (SEM/SMM)
The Success R&W Solution, Pakistan

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Research and administer social media tools in support of clients’ social media strategy
• Monitor and administer web analytic dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals
• Perform on page and off page SEO optimization
• Perform Director submissions and back links creations for improving SEO rating
• Provide White hat SEO Techniques to ensure website high rating on major search engines
• Conduct keyword research and selection for pay per click campaigns and SEO projects.
• Analyze websites and document changes required for SEO.
• Monitor, on an on going basis, clients’ SEO results and manage projects to ensure continued high rankings.
• Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.
• Monitor campaign results, analyze key metrics, and optimize click through and conversion rates.
• Optimize landing pages for search engine quality score.
• Serve as liaison with paid search engine contacts.
• Web development experience is a plus.
• Excellent communication skills with high focus on writing English.

• Passion for SEO and internet marketing
• Outstanding ability to think creatively, and identify and resolve problems
• Attention to detail and the ability to effectively multi task in a deadline driven atmosphere
• Ability to clearly and effectively articulate thoughts and points
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational, project management and time management skills

• 1 2 years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc.)
• Experience working with CMS and building/administering content in CMS environments
• Desired: Knowledge of HTML/CSS and website administrations Knowledge of JavaScript, and other programming languages
• BS/BA degree preferred
• 4 year college degree or equivalent work experience
• 4+ years’ experience specializing in natural/organic search engine optimization
• 4+ years’ experience with Social Media Marketing
• Experience working in an agency environment
• Experience as an in house SEO analyst/strategist
• Google Analytics certified

• MUST have a STRONG SEO background (not entry level position)
• Experience in keyword research and strategy
• Strong knowledge of the search engine ranking criteria of the leading algorithms
• Experience with leading search engine ranking, traffic, and analysis software
• Strong mathematical, data analysis, and writing skill

Job Rewards and Benefits