Inbound Marketing Executive
TechArete, Pakistan

• Manage all SEO-related tasks, both advising & supporting the delivery teams on best SEO practices as well as content production.
• Optimize local pages, with relevant keywords, in meta, images, pages titles, words repetition to optimize what we want our user to search and match what they are looking for.
• Support and provide guidance & expertise to the different business divisions and Group Marketers to drive online traffic for client acquisition, retention, sales and support and lead generation
• Track, measure and report weekly, monthly, and quarterly results.
• Develop social marketing plan to more effectively distribute relevant content across social media channels
• Benchmark results and provide analysis on optimization approaches
• Bring thinking, strategies, and ideas to advance company’s values, unique culture, and vision for the future

• A minimum of 3 years experience in inbound marketing and sales generation techniques
• Self-motivated and ability to work in an agile environment
• Excellent communication skills both verbal and written
• Exceptional organizational skills preferred

• Strong experience in content designing and writing for inbound marketing
• Experience in performance results that generate leads/sales
• Hands-on knowledge of Web 2.0 and Social Networks (Blog, Twitter, LinkedIn,
  Google+, Facebook, YouTube)
• Expert in Online Analytics (Google Analytics, Trends, Webmaster Tools, Website Optimizer, KeywordTool)
• Familiarity with Email Marketing programs

Job Rewards and Benefits