Job Description
Marketing executives contribute to, and develop, integrated marketing campaigns.
Tasks typically involve:
Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
Communicating with target audiences and managing customer relationships;
Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio,
Depending on the organisation and the campaign;
Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
Job Specification
Writing and proofreading copy;
Liaising with designers and printers;
Organizing photo shoots;
Arranging for the effective distribution of marketing materials;
Maintaining and updating customer databases;
Organizing and attending events such as conferences, seminars, receptions and exhibitions;
Sourcing and securing sponsorship;
Conducting market research such as customer questionnaires and focus groups;
Contributing to, and developing, marketing plans and strategies;
Managing budgets;
Evaluating marketing campaigns;
Monitoring competitor activity;
Supporting the marketing manager and other colleagues.