Job Description
Candidates those are BBA or MBA (Marketing) should be 2 years of experience in Measure the impact and return of social media on overall Marketing and PR efforts. Work with client and account teams to define KPI’s for success and track against them and implement measurement programs to address client KPI’s. Work with social media and digital leadership to help evolve agency metrics processes and techniques. For new business, build social and digital metrics analysis into pitch proposals for new clients.
Job Specification
- Measure the impact and return of social media on overall Marketing and PR efforts.
- Develop quantitative analyses, custom models and ad hoc reports to effectively monitor performance, trends, and opportunities within social media channels and PR activity.
- Work with client and account teams to define KPI’s for success and track against them and implement measurement programs to address client KPI’s.
- Help to identify novel and cutting edge, relevant applications for social media program measurement and bring those applications to the forefront for consideration of their fit within our company’s measurement repertoire.
- Work with account teams to provide analysis of social landscape and audience buzz volume, frequency, velocity, demographics, and related dimensions.
- Work with social media and digital leadership to help evolve agency metrics processes and techniques.
- For new business, build social and digital metrics analysis into pitch proposals for new clients.
- Train and oversee account team members to assist in analysis or data gathering.
- Collaborate with internal and external partners to implement social media campaign tracking and reporting.
Researches, interviews, writes/ edits/ updates reports for clients about trends, issues and opportunities in measurement trends and technology.