DESCRIPTION RDX is looking for Paid Search / Google Analyst to join its Search & Performance Department. The Paid Search / Google Analyst will be responsible for monitoring overall search engine performance for SEO/SEM & Facebook advertising campaigns, small scale usability projects as well as small scale digital planning tasks.
The Analyst will be responsible for setting up, monitoring & managing mid to large Adwords, Facebook Ads & Linkedin Ads campaigns. The Analyst will also be responsible for monitoring through Google Analytics and creating monthly reports. Beyond daily management of accounts, you would be responsible for identifying digital advertising opportunities for those clients with the goal of increasing their leads or sales. Number crunching and data analysis are part of the daily routine for this position so you must love statistics, Google Analytics and MS-Excel in order to be successful. The Analyst will work together with the Search & Performance team to implement search strategies and track the effectiveness of new and existing search engine campaigns, usability studies, email campaigns & conversion optimization projects.
What your typical day will look like You can rest assured that no two days will look the same. You will work in a very fast paced environment, managing some of the most important Adwords accounts UK. Besides that, some typical day-to-day tasks include: ·
Setting goals & KPIs regarding search marketing campaigns. Monitoring progress against KPIs and proposing all necessary actions in order to achieve goals.·
Setting up Google Adwords, Adwords for Video (YouTube), Facebook Ads & Linkedin Ads campaigns·
Interacting with copywriters and social media experts to optimize ad copy, landing pages & social media integration for search campaigns.·
Analyzing current keywords, researching and recommending new ones where applicable· Analyzing our campaigns and landing pages vs the competition·
Using A/B split testing/tools and conversion optimization techniques·
Setting up custom reports in Google Analytics.
Taking deep dives using advanced segments & multi-channel attribution reports·
Setting up re marketing lists & conversion tracking·
Staying up to date on the latest industry developments
At least 1.5 years prior experience in managing AdWords accounts. Strong hands-on management of Google Adwords campaigns with a budget of at least 5,000 GBP / month is a definite plus.·
Proven results (especially with e-commerce / conversion oriented campaigns) managing Google AdWords in both Search & Display Networks·
Hands-on experience with Google Analytics and especially with advanced features like Custom Reports, Advanced Segments, Analytics Remarketing etc·
Experience with: Facebook Ads, Linkedin Ads, Google Webmaster Tools·
Google AdWords certified individual is BIG Plus·
PLUS: Experience in Search Engine Optimization a definite plus
Why Work for RDX We dream big. Together, we make great things happen. We like to create cool stuff and provide real value both to our brand and employees. We also grow big. What started as a 5 people company back in 1998 now have 60+ people and an annual growth rate of more than 30%. We believe in people. That's why we expect self-motivated people who under promise & over deliver. We pay well & fair. Our salaries are above market rates but we maintain a fun, supportive, laid-back work environment. Sometimes we put in long hours to accomplish our goals, but we pride ourselves on working smartnot putting in 80-hour work weeks. We also know you have a life outside of the office, so we're generous with vacation, flex time, and holidays.
We also provide: In-house training & education Paid training or attendance to conferences and events Gym sponsor facility Medical care Complimentary food Enjoyable workplace!