Plan, develop and execute national, regional and local social media campaigns and social activation across owned and earned social channels, relevant paid media opportunities and across multiple digital screens.
Drive social strategies and principles into product development.You ensure successful launch of new websites for customers, affiliates and business partners;
You lead marketing research and optimization initiatives to improve traffic, customer acquisition and retention (A/B testing, landing pages tests, etc.)
You develop a continuous revitalized web presence for the different products;
You create, develop and manage all digital marketing initiatives (press, social media, email marketing, promotions, banners and on-site copywrite) during site development and throughout its life cycle;
You analyze project and individual website sales and performance to derive actionable insights to improve revenue, conversion rates and lifetime customer value;
You serve as an in-house SEO expert; develop, maintain and apply on-site SEO strategy and project as well as measure SEO performances on an on-going basis through regular reporting and analysis;
You manages Google Analytics tools and tracking initiatives;
You share findings with the team regarding trends and performances analysis;
You interact with other teams to inform them about product updates and performances;
You prepare regular performance reports for the Business Develop Manager;
You track marketing campaigns, prepare performance analysis reports and make recommendations for concurrent and future campaigns;
Develop and integrate influencer (brand fans and celebrity) strategies into social media campaigns as applicable.
Manage and lead influencer relationships.
Oversee activities in social networking sites like Facebook, Twitter, YouTube, Foursquare and other similar community sites, developing content (video, message posts, apps, etc.).
Manage social media partner (YouTube, Twitter, etc.) and agency relationships and oversee day-to-day production, campaign budgets and schedules.
Collaborate with social media editorial calendar manager and moderators on business unit social media content strategies.
Partner with business unit and format marketing functions (creative, media, Consumer Engagement), as well as PR, Integrated Retail and Technology teams.
Develop and execute a social media measurement and learning plan as well as oversee analytics and reporting on specific campaigns and channels.
Monitor trends in social media, tools and applications. Regularly feedback insights to evolve strategies.
Search Engine Optimization
Social Media Marketing
Internet Consumer Behavior and Analysis
Web Metrics Analytics
Progressive experience in social media marketing at a recognized interactive agency or with a leading retailer or consumer brand.
Track record of delivering effective and innovative social media campaigns and social activations. Strong ability and demonstrated success in integrating social media into broader marketing programs.
Experience in driving and implementing influencer strategy together with leveraging influencers (brand fans and celebrities) in social media campaigns and in social activations.
Experience influencing product development cycles to incorporate social strategies and principles.
Proven experience and in-depth knowledge and understanding of social media platforms (Facebook, Youtube, Twitter, etc.) and how they can be leveraged for different scenarios and against different strategies.
Solid understanding of social media metrics, social listening tools, digital analytics, and ability to generate, analyze and interpret data.
Proven ability to operate successfully in a highly matrixed organization across multiple groups and business owners.
Must have the ability to work under constant deadline pressure and manage multiple projects across multiple lines of business.
Strong management skills, excellent oral and written communication skills.