Digital Media Planer
PlanOne Media, Pakistan

THE ROLE:
The Digital/Integrated Planner holds an integral leadership role in the management of the client based media arena and is accountable for: ·
Development of strategies for the clients and ensuring the solution is integrated with all disciplines ·
Execution of strategies and delivery of KPI’s·
Networking and new business development ·
Supervision of operational staff·
Authority on creative approaches and execution (subject to management approval)

CORE DELIVERABLE
To provide high standard and quality service to our clients in understanding their requirements and needs ·
Modifies relationships with key stakeholders to ensure smoothest running of operations
Able to orchestrate an entire pitch team and coordinate between company functions to extract best value
The ability to think creatively and turn thoughts into actionable ideas. ·

ACCOUNT MANAGEMENT·
The ability to understand and manage elements of the account ·
Ensures aging is within contractual agreements -
Follow up with finance·
Responsible for making sure all invoices are dispatched within the guidelines i.e. by end of the following month·
Responsible for setting: Media KPI's, Brand KPI's and Business KPI's with the client set at the beginning of the year. Ensure that these are tracked at the end each campaign to identify that they are on target·
Responsible for creating new business opportunities for digital growth

COMMUNICATION·
The ability to communicate effectively ·
Ability to communicate in business English in both written and verbal format·
Master of presenting in front of all audiences·
Mentor their team to elevate their performance·
Able to critique teams presentation prior to delivery to tweak or enhance storytelling techniques

MEDIA PLANNING PROCESS FLUENCY
Ensure that best practices are used correctly during AOP and Pitches to enhance the PlanOne product

KNOWLEDGE & EXPERIENCE·
2 to 3 years of relevant experience·
MBA or Bachelor’s degree from a reputable university in Business Administration, Advertising, Marketing, Economics, Statistics·
Strong analytical and organizational skills and attention to detail·
Ability to meet stringent deadlines and work under pressure·
Effective interpersonal and negotiation skills·
Employee should be Google Certified (through Google Certified Professional program); or obtain within 6 months of joining ·
Creativity in thinking·
Human resource knowledge and team building Skills·
Solid background in qualitative and quantitative planning marketing research and its application for brand building and marketing initiatives · Project management skills and abilities·
Computer proficient in MS Office and relevant internet applications