ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.
Other duties may be assigned.In this position, either directly or through others, the incumbent will:
- Develops annual marketing and business plan for their specific business unit.
- Responsible for driving sales growth through the development of sales promotions, marketing events, e- commerce, customer retention programs and other marketing campaigns.
- Responsible for all customer specific pricing, special quotes, gross margins and overall business unit profitability.
- Performs customer analysis and assists the sales department in identifying customer opportunities.
- Responsible for providing ideas and content for all print and web marketing including catalog development, monthly direct mail pieces, company website and other marketing tools.
- Coordinates and attends trade shows, customer events, and other industry related functions. Directs companies media advertising.
- Works with Product Management to identify, develop and launch new products.
- Performs competitive analysis and cross references. Analyzes and maintains competitor pricing.
- Analyze the root causes of lost customers and works to develop inactive customer campaigns.
- Closely work with Inventory Replenishment and Product Management teams to confirm the unexpected sales spike and trends of the company product lines.
- Works on specific customer related projects or events.
- Coordinates and approves all products packaging material and ensures compliance to the company product packaging standards.
- Provides graphic department with all content needed for catalog and direct mail pieces.
- Proof reads all catalogs and direct mail pieces for accuracy.
- Maintains product content database and ensures accurate data.
- Assists inside sales teams with industry and product questions and performs training on marketing programs.
- Closely work with Sales Managers to develop programs and sales material as needed.
- Maintain accurate Material Master Data, Customer Master Data, etc. in SAP.
- Complete special projects and perform other duties as assigned.