The candidate needs to be able to handle all aspects of online marketing for the company.
This includes on page and off page optimization, including but not limited to building links, optimizing the company's website for optimal keywords. demonstrating a direction for the company to follow, acquiring new leads in the most cost effective manner etc.
Conducting extensive research on various topics is also part of the job.
Social Media Management (Facebook, Twitter, Google Plus, LinkedIn, YouTube, Pinterest, Instagram, etc.)
Web 2.0 Networks (Wordpress, Blogger, HubPages, LiveJournal, Tumblr, StumbleUpon, etc.)
Online Analytics, Audit and Planning (Google Analytics, Trends, Webmaster Tools, Website Optimizer, Keyword Planner, SEO Audit, SEO Strategy)
On-page SEO (Keyword Research, Meta tags, XML sitemap, Alt Tags, page titles and descriptions, Heading Tags, Canonicalization, Robot file, etc).
Off-page SEO (Forum Submission, Classifieds posting, Business Profile listings, Social bookmarking, Directory submission, Advance Link Building, Tracking of links and building presentable SEO reports, Tracking competitor back links, monitoring of website ranking performance, implementing strategies to improve ranking, etc.)