Job Description
We are looking for a full-time Digital Marketing/Sales Manager to look after the sales and marketing/e-commerce store for a European brand.
The job is based in Lahore, Pakistan.
The candidate must have a degree (web design, CS, IT, marketing or similar) from a good university, good command over English with at least 4 years of relevant experience with excellent references. We will pay competitive salary along with company benefits.
You will be responsible for building and executing a multi-channel B2C marketing and communications strategy, with a focus on digital scale-up.
You will need to be both strategic and tactical, with the skill to move seamlessly from high-level vision and clarity of thought, to detail-oriented execution and delivery.
We thrive in an ideas-led environment and will always look actively to encourage your suggestions in order to deliver team success and exceed targets.
Job Specification
Key Duties:- Designing and then executing digital marketing strategy
- Develop digital marketing plan
- Develop and report
- Read data and drive actionable intelligence from it
- Manage online budget
- Execute A/B and MVT testing
- Provide timely report to senior management on sales, revenue and key trends
- Manage customer journey from start point to Thank you pages
- Conversion management
- Work alongside customer service and fulfillment department including returns
Key Requirements:- Become engrossed in the our clients brand understand its brand values and project relevant communications
- Full grasp of latest digital marketing trends
- Proven experience with brands
- Proven experience of handling ROI and conversion management
- Have experience of SEO, PPC, Google AdWords, Web Master tools, Paid social, mobile and affiliates management
- Able to work with wide range of teams including design, development and social media teams
- Have experience of using email marketing
- Have experience of using google analytics
- Have experience of using CMS and preferably Magento
- Good grasp of concepts and practical experience of providing excellent customer experience online and creating usable online journeys