We are looking for Digital Marketing Strategist to manage all Digital marketing, search engine optimization (SEO) and social media Organic and Paid campaigns activities. The person not only responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks but he will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. The person should have the capabilities to run digital marketing campaigns for both B2B and B2C customers.
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Track, report, and analyze website analytics and PPC initiatives and campaigns
Review and analyze client sites for areas that need to improved, deleted, or revised.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Prepare detailed strategy reports.
Build, execute and monitor all digital marketing strategies
Optimize copy and landing pages for search engine marketing/ PPC.
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, WebMaster, Spyfu, OpenSite Explorer etc)
Experience with bid management tools
Experience with A/B and multivariate experiments
Up-to-date with the latest trends and best practices in SEO and SEM