Digital Marketing Expert Job in Pakistan Quaid Technologies , Pakistan

Experience
5 Years
Salary
50,000 - 100,000 PKR
Job Type
Job Shift
Job Category
Requires Traveling
No
Career Level
Telecommute
No
Qualification
BS(Computer Science), MCS
Total Vacancies
1 Job
Posted on
Nov 16, 2015
Last Date
Jan 16, 2016
Location(s)

Job Description

We are looking for Digital Marketing Strategist to manage all Digital marketing, search engine optimization (SEO) and social media Organic and Paid campaigns activities. The person not only responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks but he will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. The person should have the capabilities to run digital marketing campaigns for both B2B and B2C customers.

Responsibilities
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Review and analyze client sites for areas that need to improved, deleted, or revised.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Prepare detailed strategy reports.
  • Build, execute and monitor all digital marketing strategies
  • Optimize copy and landing pages for search engine marketing/ PPC.
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

Job Specification

  • Proven SEO experience
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics, WebMaster, Spyfu, OpenSite Explorer etc)
  • Experience with bid management tools
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • BS/MS degree in a quantitative, test-driven field
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Quaid Technologies

Information Technology and Services - Rawalpindi, Pakistan
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